Some Top Journal PLS-SEM Articles

So far, the list covers the following journals (1986 - 2015):

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  • Journal of Marketing (JM)

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  • Journal of the Academy of Marketing Science (JAMS)

Just scroll down this page!

Journal of Marketing (JM)

  • Alpert, F. H., Kamins, M. A., & Graham, J. L. An Examination of Reseller Buyer Attitudes Toward Order of Brand Entry. Journal of Marketing 1992; 56 (3): 25-37.
  • Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. Customer Satisfaction and Shareholder Value. Journal of Marketing 2004; 68 (4): 172-185.
  • Bolander, W., Satornino, C. B., Hughes, D. E., & Ferris, G. R. Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance. Journal of Marketing 2015; 79 (6): 1-16.
  • Brady, M. K., Voorhees, C. M., & Brusco, M. J. Service Sweethearting: Its Antecedents and Customer Consequences. Journal of Marketing 2012; 76 (2): 81-98.
  • Brock Smith, J. & Barclay, D. W. The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships. Journal of Marketing 1997; 61 (1): 3-21.
  • Dawes, P. L., Lee, D. Y., & Dowling, G. R. Information Control and Influence in Emergent Buying Centers. Journal of Marketing 1998; 62 (3): 55-68.
  • Dellande, S., Gilly, M. C., & Graham, J. L. Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services. Journal of Marketing 2004; 68 (3): 78-91.
  • Ernst, H., Hoyer, W. D., & Rübsaamen, C. Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success. Journal of Marketing 2010; 74 (5): 80-92.
  • Fornell, C. A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing 1992; 56 (1): 6-21.
  • Fornell, C., Johnson, M. D., Anderson, E. W., Jaesung, C., & Bryant, B. E. The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing 1996; 60 (4): 7-18.
  • Green, D. H., Barclay, D. W., & Ryans, A. B. Entry strategy and long-term performance: Conceptualization and empirical examination. Journal of Marketing 1995; 59 (4): 1.
  • Harmeling, C. M., Palmatier, R. W., Houston, M. B., Arnold, M. J., & Samaha, S. A. Transformational Relationship Events. Journal of Marketing 2015; 79 (5): 39-62.
  • Hennig-Thurau, T., Groth, M., Paul, M., & Gremler, D. D. Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships. Journal of Marketing 2006; 70 (3): 58-73.
  • Hennig-Thurau, T., Henning, V., & Sattler, H. Consumer File Sharing of Motion Pictures. Journal of Marketing 2007; 71 (4): 1-18.
  • Hennig-Thurau, T., Houston, M. B., & Heitjans, T. Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures. Journal of Marketing 2009; 73 (6): 167-183.
  • Johnson, M. D., Herrmann, A., & Huber, F. The Evolution of Loyalty Intentions. Journal of Marketing 2006; 70 (2): 122-132.
  • Kidwell, B., Hardesty, D. M., Murtha, B. R., & Sheng, S. Emotional Intelligence in Marketing Exchanges. Journal of Marketing 2011; 75 (1): 78-95.
  • Köhler, C. F., Rohm, A. J., de Ruyter, K., & Wetzels, M. Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment. Journal of Marketing 2011; 75 (2): 93-108.
  • Kumar, A., Heide, J. B., & Wathne, K. H. Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships. Journal of Marketing 2011; 75 (2): 1-17.
  • Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective. Journal of Marketing 2010; 74 (6): 128-146.
  • McFarland, R. G., Bloodgood, J. M., & Payan, J. M. Supply Chain Contagion. Journal of Marketing 2008; 72 (2): 63-79.
  • Slotegraaf, R. J. & Atuahene-Gima, K. Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes. Journal of Marketing 2011; 75 (1): 96-108.
  • Ulaga, W. & Eggert, A. Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status. Journal of Marketing 2006; 70 (1): 119-136.
  • Wagner, T., Hennig-Thurau, T., & Rudolph, T. Does Customer Demotion Jeopardize Loyalty? Journal of Marketing 2009; 73 (3): 69-85.
  • White, J. C., Varadarajan, P. R., & Dacin, P. A. Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use. Journal of Marketing 2003; 67 (3): 63-79.
  • Wuyts, S. & Geyskens, I. The Formation of Buyer—Supplier Relationships: Detailed Contract Drafting and Close Partner Selection. Journal of Marketing 2005; 69 (4): 103-117.

Journal of the Academy of Marketing Science (JAMS)

  • Antioco, M., Moenaert, R. K., Feinberg, R. A., & Wetzels, M. G. M. Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics. Journal of the Academy of Marketing Science 2008; 36 (4): 501-521.
  • Antioco, M., Moenaert, R. K., Lindgreen, A., & Wetzels, M. G. M. Organizational antecedents to and consequences of service business orientations in manufacturing companies. Journal of the Academy of Marketing Science 2008; 36 (3): 337-358.
  • Calantone, R. & Benedetto, C. The role of lean launch execution and launch timing on new product performance. Journal of the Academy of Marketing Science 2012; 40 (4): 526-538.
  • Davis, D. F. & Golicic, S. L. Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence. Journal of the Academy of Marketing Science 2010; 38 (1): 56-70.
  • Ernst, H., Hoyer, W. D., Krafft, M., & Krieger, K. Customer relationship management and company performance-the mediating role of new product performance. Journal of the Academy of Marketing Science 2011; 39 (2): 290-306.
  • Gelbrich, K. Anger, frustration, and helplessness after service failure: coping strategies and effective informational support. Journal of the Academy of Marketing Science 2010; 38 (5): 567-585.
  • Giebelhausen, M., Robinson, S., & Cronin, J. Worth waiting for: increasing satisfaction by making consumers wait. Journal of the Academy of Marketing Science 2011; 39 (6): 889-905.
  • Grégoire, Y., Laufer, D., & Tripp, T. A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power. Journal of the Academy of Marketing Science 2010; 38 (6): 738-758.
  • Hair, J., Sarstedt, M., Ringle, C., & Mena, J. An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science 2012; 40 (3): 414-433.
  • Hansen, J., McDonald, R., & Mitchell, R. Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value. Journal of the Academy of Marketing Science 2013; 41 (3): 300-319.
  • Harmancioglu, N., Droge, C., & Calantone, R. J. Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success? Journal of the Academy of Marketing Science 2009; 37 (3): 266-282.
  • Heidenreich, S., Wittkowski, K., Handrich, M., & Falk, T. The dark side of customer co-creation: exploring the consequences of failed co-created services. Journal of the Academy of Marketing Science 2015; 43 (3): 279-296.
  • Heijden, G., Schepers, J., Nijssen, E., & Ordanini, A. Don't just fix it, make it better! Using frontline service employees to improve recovery performance. Journal of the Academy of Marketing Science 2013; 41 (5): 515-530.
  • Hennig, T., Bauhaus, T., Houston, M. B., & Walsh, G. The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry. Journal of the Academy of Marketing Science 2006; 34 (4): 559-575.
  • Henseler, J. Why generalized structured component analysis is not universally preferable to structural equation modeling. Journal of the Academy of Marketing Science 2012; 40 (3): 402-413.
  • Henseler, J., Ringle, C., & Sarstedt, M. A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science 2015; 43 (1): 115-135.
  • Hillebrand, B., Nijholt, J., & Nijssen, E. Exploring CRM effectiveness: an institutional theory perspective. Journal of the Academy of Marketing Science 2011; 39 (4): 592-608.
  • Lam, S., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. Exploring the dynamics of antecedents to consumer-brand identification with a new brand. Journal of the Academy of Marketing Science 2013; 41 (2): 234-252.
  • Leroi-Werelds, S., Streukens, S., Brady, M., & Swinnen, G. Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study. Journal of the Academy of Marketing Science 2014; 42 (4): 430-451.
  • Martin, K., Johnson, J., & French, J. Institutional pressures and marketing ethics initiatives: the focal role of organizational identity. Journal of the Academy of Marketing Science 2011; 39 (4): 574-591.
  • Miao, C. & Evans, K. The interactive effects of sales control systems on salesperson performance: a job demands-resources perspective. Journal of the Academy of Marketing Science 2013; 41 (1): 73-90.
  • Morgeson Iii, F. V., Mithas, S., Keiningham, T. L., & Aksoy, L. An investigation of the cross-national determinants of customer satisfaction. Journal of the Academy of Marketing Science 2011; 39 (2): 198-215.
  • Nakata, C., Zhu, Z., & Izberk-Bilgin, E. Integrating marketing and information services functions: a complementarity and competence perspective. Journal of the Academy of Marketing Science 2011; 39 (5): 700-716.
  • Reimann, M., Schilke, O., & Thomas, J. Customer relationship management and firm performance: the mediating role of business strategy. Journal of the Academy of Marketing Science 2010; 38 (3): 326-346.
  • Santos-Vijande, M., López-Sánchez, J., & Rudd, J. Frontline employees' collaboration in industrial service innovation: routes of co-creation's effects on new service performance. Journal of the Academy of Marketing Science 2016; 44 (3): 350-375.
  • Sarkar, M. B., Echambadi, R., Cavusgil, S. T., & Aulakh, P. S. The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance. Journal of the Academy of Marketing Science 2001; 29 (4): 358-373.
  • Slotegraaf, R. J. & Dickson, P. R. The Paradox of a Marketing Planning Capability. Journal of the Academy of Marketing Science 2004; 32 (4): 371-385.
  • Sundaram, S., Schwarz, A., Jones, E., & Chin, W. W. Technology use on the front line: how information technology enhances individual performance. Journal of the Academy of Marketing Science 2007; 35 (1): 101-112.
  • Weerawardena, J., Mort, G., Salunke, S., Knight, G., & Liesch, P. The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science 2015; 43 (2): 221-239.
  • Wilden, R. & Gudergan, S. The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence. Journal of the Academy of Marketing Science 2015; 43 (2): 181-199.