The project

This project contains the sample corporate reputation model (Eberl & Schwaiger, 2005; Schwaiger, 2004) for partial least squares structural equation modeling (PLS-SEM). The data (344 observations) are from the German cell phone industry.

The book on PLS-SEM (Hair et al., 2022) and the book on advanced PLS-SEM issues (Hair et al., 2024) use the corporate reputation model example for all case study applications of the partial least squares structural equation modeling (PLS-SEM) method.

Download and import

Simply download the project and import it in SmartPLS 4.

References

Eberl, M. & Schwaiger, M. (2005). Corporate Reputation: Disentangling the Effects on Financial Performance. European Journal of Marketing, 39(7/8), 838-854.

Hair, J.F., Hult, G.T.M., Ringle, C.M., and Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 3rd Ed., Thousand Oaks, CA: Sage.

Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2024). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd Ed., Thousand Oaks, CA: Sage.

Schwaiger, M. (2004). Components and Parameters of Corporate Reputation: An Empirical Study. Schmalenbach Business Review, 56(1), 46-71.