Video: IPMA - Revisited

Another video that nicely highlights the value of importance performance map analysis (IPMA).

This approach allows you to get more out of your PLS SEM analysis!

Length: 7:33

Literature

Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. 2018. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage.

Ringle, C.M./ Sarstedt, M.: Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis, Industrial Management & Data Systems, Volume 119 (2016), Issue 9, 1865-1886.

Links

Importance-Performance Map Analysis (IPMA) in SmartPLS

Video: IPMA - Importance-Performance Map Analysis

Video: IPMA - Running the Importance-Performance Map Analysis in SmartPLS 3