HTMT - Assessing Discriminant Validity in SmartPLS 3

This video shows how to apply the HTMT discriminant validity assessment criterion on the corporate reputation PLS path model example by using the SmartPLS software.

Length: 11:19 Software: SmartPLS 3 Literature: Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (3rd ed.). Thousand Oakes, CA: Sage.