PLS-MGA - PLS Multi-Group Analysis

PLS-MGA is a multi-group analysis method that has been developed for partial least squares structural equation modeling (PLS-SEM). In this video, we explain the PLS-MGA method as introduced by Hair at al. (2017) and Sarstedt et al. (2011). As an alternative, you may use the permutation test (Chin and Dibbern, 2010).

Length: 10:32 Software: SmartPLS 3 Literature: Hair, J. F., Sarstedt, M., Ringle, C. M., Gudergan, S. P. (2018). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oakes, CA: Sage.