PLS-MGA - Using the PLS Multi-Group Analysis in SmartPLS 3

This video shows how to run the multigroup analysis on the corporate reputation PLS path model example by using the SmartPLS software.

Length: 9:40 Software: SmartPLS 3 Literature: Hair, J. F., Sarstedt, M., Ringle, C. M., Gudergan, S. P. (2018). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oakes, CA: Sage.