IPMA - Running the Importance-Performance Map Analysis in SmartPLS 3

Length: 5:49  Software: SmartPLS 3

Description: This video shows how to apply the importance-performance map analysis on the corporate reputation PLS path model example by using the SmartPLS software. For further details, see the IPMA description and the IPMA methods video.

Literature

Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. 2018. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage.

Ringle, C.M./ Sarstedt, M.: Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis, Industrial Management & Data Systems, Volume 119 (2016), Issue 9, 1865-1886.

Links

Importance-Performance Map Analysis (IPMA) in SmartPLS

Video: IPMA - Importance-Performance Map Analysis