SmartPLS
Unified Theory of Acceptance and Use of Technology (UTAUT) Model

This project contains the sample unified theory of acceptance and use of technology (UTAUT; Venkatesh et al., 2003) for partial least squares structural equation modeling (PLS-SEM). The data (722 observations) is taken from Saudi Arabia (Al-Gahtani et al., 2007).The article by Al-Gahtani et al. (2007) describes in detail the data used and the PLS path model with its specific indicators.

Unified Theory of Acceptance and Use of Technology (UTAUT) Model

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Simply download the project and import it in SmartPLS 4.

References

Al-Gahtani, S.S., Hubona, G.S., & Wang, J. (2007). Information Technology (IT) in Saudi Arabia: Culture and the Acceptance and Use of IT. Information & Management, 44(8), 681-691.

Venkatesh, V., Morris, M.G., Davis, G.B. and Davis, F.D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425-478.