PLS-SEM Applications


Ahrholdt, D.C./ Gudergan, S./ Ringle, C.M.: Enhancing Loyalty: When Improving Consumer Satisfaction and Delight Matters, Journal of Business Research, Volume 94 (2019), Issue 1, pp. 18-27.


Avkiran, N.K./ Ringle, C.M./ Low, R.K.Y.: Monitoring Transmission of Systemic Risk: Application of Partial Least Squares Structural Equation Modeling in Financial Stress Testing, Journal of Risk, Volume 20 (2018), Issue 5, pp. 83-115.

Hegner-Kakar, A.-K./ Richter, N.F./ Ringle, C.M. (2018): The Customer Loyalty Cascade and Its Impact on Profitability in Financial Services. In N.K. Avkiran & C.M. Ringle (Eds.), Partial Least Squares Structural Equation Modeling: Recent Advances in Banking and Finance. Berlin: Springer, pp. 53-75.

Latan, H./ Ringle, C.M./ Jabbour, C.J.C.: Whistleblowing Intentions Among Public Accountants in Indonesia: Testing for the Moderation Effects, Journal of Business Ethics, Volume 152 (2018), Issue 2, pp. 573-588.

Rosenbusch, J./ Ismail, I.R./ Ringle, C.M.: The Agony of Choice for Medical Tourists: A Patient Satisfaction Index Model, Journal of Hospitality and Tourism Technology, Volume 9 (2018), Issue 3, pp. 267-279.

Schirmer, N./ Ringle, C.M., Gudergan, SP./ Feistel, M.S.G.: The Link Between Customer Satisfaction and Loyalty: The Moderating Role of Customer Characteristics, Journal of Strategic Marketing, Volume 26 (2018), Issue 4, pp. 298-317.


Ahrholdt, D./ Gudergan, S.P./ Ringle, C.M.: Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality, Journal of Travel Research, Volume 56 (2017, Issue 4, pp. 436-50.

Rasoolimanesh, S.M./ Ringle, C.M./ Jaafar, M./ Ramayah, T.: Urban vs. Rural Destinations: Residents’ Perceptions, Community Participation and Support for Tourism Development, in: Tourism Management, Volume 60 (2017), pp. 147-158.


Ali, M./ Seny Kan, K.A./ Sarstedt, M.: Direct and Configurational Paths of Absorptive Capacity and Organizational Innovation to Successful Organizational Performance, in: Journal of Business Research, Volume 69 (2016), Issue 10, pp. 5317–5323.


Schloderer, M.P./ Sarstedt, M./ Ringle, C.M.: The Relevance of Reputation in the Nonprofit Sector: The Moderating Effect of Socio-Demographic Characteristics, in: International Journal of Nonprofit and Voluntary Sector Marketing (IJNVSM), Volume 19 (2014), Issue 2, pp. 110-126.


Klarner, P./ Sarstedt, M./ Höck, M./ Ringle, C.M.: Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams, in: Long Range Planning (LRP), Volume 46 (2013), Issue 3, pp. 258-286.


Furrer, O./ Tjemkes, B./ Henseler, J. A Model of Response Strategies in Strategic Alliances: A PLS Analysis of a Circumplex Structure, in: Long Range Planning, Volume 45 (2012), Issue 5-6, pp. 424-450.


Kocyigit, O. and Ringle, C. M.: The Impact of Brand Confusion on Sustainable Brand Satisfaction and Private Label Proneness: A Subtle Decay of Brand Equity, in: Journal of Brand Management, Volume 19 (2011), Issue 3, pp. 195-212.

Ringle, C.M./ Sarstedt, M./ Zimmermann, L.: Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel, in: Journal or Marketing Theory and Practice (JMTP), Volume 19 (2011), Issue 4, pp. 459-472.

Sarstedt, M./ Becker, J.-M./ Ringle, C.M./ Schwaiger, M.: Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?, in: Schmalenbach Business Review (sbr), Volume 63 (2011), Issue 1, pp. 34-62.


Sattler, H./ Völckner, F./ Riediger, C./ Ringle, C.M.: The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums, in: International Journal of Research in Marketing (IJRM), Volume 27 (2010), Issue 4, pp. 319-328.

Völckner, F./ Sattler, H./ Hennig-Thurau, T./ Ringle, C.M.: The Role of Parent Brand Quality for Service Brand Extension Success, in: Journal of Service Research (JSR), Volume 13 (2010), Issue 4, pp. 379-396.


Sarstedt, M./ Schwaiger, M./ Ringle, C.M.: Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity, in: Journal of Business Market Management (JBM), Volume 3 (2009), Issue 3, pp. 185-206.

_If you like to suggest additional literature for this webpage, please send a message to