European Customer Satisfaction Index (ECSI)
This downloadable sample project contains the SmartPLS model file (i.e., ECSI Model.splsm) and data from the French mobile phone industry (i.e., ECSI Data.csv).
Frequently Asked Questions
- HTMT - A New Criterion to Assess Discriminant Validity
- HTMT - Assessing Discriminant Validity in SmartPLS 3
- Corporate Reputation Model
- Discriminant Validity Assessment and Heterotrait-monotrait Ratio of Correlations (HTMT)
The following article describes in detail the data used and the PLS path model with its specific indicators:
- Tenenhaus, M., Esposito Vinzi, V., Chatelin, Y.-M., and Lauro, C. 2005. "PLS Path Modeling." Computational Statistics & Data Analysis 48 (1): 159-205.