Technology Acceptance Model Project
This downloadable sample project contains the SmartPLS model file (i.e., TAM.splsm) and data (i.e., TAM.csv) of a technology acceptance model example.
Frequently Asked Questions
- HTMT - Assessing Discriminant Validity in SmartPLS 3
- HTMT - A New Criterion to Assess Discriminant Validity
- Discriminant Validity Assessment
- Corporate Reputation Model
See the Venkatesh's webpage for more details on the TAM.