Unified Theory of Acceptance and Use of Technology (UTAUT) Project
This downloadable sample project contains the SmartPLS model file (i.e., UTAUT.splsm) and data (i.e., UTAUT.csv) of a unified theory of acceptance and use of technology (UTAUT) example.
Frequently Asked Questions
- HTMT - Assessing Discriminant Validity in SmartPLS 3
- HTMT - A New Criterion to Assess Discriminant Validity
- Discriminant Validity Assessment
- Corporate Reputation Model
See the Venkatesh's webpage for more details on the TAM.